Social Media Support

Some social media channels have a limited number of characters. 

Post videos and GIFS, too. Visuals go farther on social media compared to text. 

 If you don’t want the world to see it, don’t post it. Even if you delete a post, there is a change someone could have a screenshot of it.

One post a day is a good place to start. Retweets and shares count! See if @HighlineSchools has posted anything of interest to your followers. Share school-related, educational and relevant content. Celebrate victories. Post academic and athletic wins. Honor and spotlight your students, staff and families. 

TweetDeck or HootSuite can help. You don’t have to be on social media 24/7.

Answer any reasonable questions sent to your account or received as a direct message. If you do not know the answer to the question, find someone who does!

If things begin to get heated, take the conversation off social media. 

Tagging the business or organization may result in more people seeing your tweet, and that could translate in more followers. 

Tagging adds a user's Twitter handle to your tweet so they will see it. Do it wherever possible. If you put your tag as the first “word” in your tweet, add a period before the handle (ex: .@HighlineSchools). Without that period, Twitter thinks the tweet is supposed to only be seen by the person with the handle. 

A hashtag groups tweets together by keywords: #WeAreHighline. Clicking on the hashtagged word shows you all other tweets with that hashtag. Create your own hashtag (do a hashtag search first to see if it is already in use) and use it frequently, or join the conversation using an existing hashtag.

People want to communicate with a human being. Be funny. Be sensitive. Be serious when you need to. Always be conversational.

Be sure no photos and videos include students on the photo opt-out list (found in the student information system). Take threats seriously and report it to the security office. 

If you have general questions about social media, give the Communications Office a call at 206.631.3002.

We’ll follow you and add you to a list called Schools & Programs or Highline Staff so we’ll see your tweets quickly—and we might retweet you! See the list and follow other district departments and programs.

General vision posts about students, staff and community. It's a good all-purpose hashtag.
 

Share what makes you proud to be part of the Highline community. 

Share about our work to graduate every student prepared for the future they choose.

Share about Highline's promise, strategic plan and goals. 

Share what brings you joy working in Highline Public Schools.

Tag a colleague and tell them you appreciate their work. 

Share ideas and resources with your colleagues.

Share progress on our new school buildings.