Menu

Highline Public Schools
15675 Ambaum Blvd. SW Burien,WA 98166

Office Hours:

Monday-Friday: 7:30 a.m. - 4:30 p.m.

Social Media Support

Did you know...? Highline Public Schools has a social media policy (4309) and procedure (4309P), with corresponding guidelines for staff, students and board members? Make sure you read the policy and procedure before you use social media to share about the district, your school, program, club, athletic team and/or work in Highline. 

Social Media Registration

Highline staff are allowed to set up social media accounts for schools, programs, teams, clubs and departments. These accounts must be approved, and all posts on these accounts are public records. To get your account approved, submit a completed Social Media Account Registration Form to the the Communications office. 

Social Media Account Registration Form

Social Media Tips

Choose your words carefully.

Some social media channels have a limited number of characters. 

Post lots of photos.

Post videos and GIFS, too. Visuals go farther on social media compared to text. 

Remember that everything is public.

 If you don’t want the world to see it, don’t post it. Even if you delete a post, there is a change someone could have a screenshot of it.

Post regularly.

One post a day is a good place to start. Retweets and shares count! See if @HighlineSchools has posted anything of interest to your followers. Share school-related, educational and relevant content. Celebrate victories. Post academic and athletic wins. Honor and spotlight your students, staff and families. 

Schedule posts.

TweetDeck or HootSuite can help. You don’t have to be on social media 24/7.

Engage with your followers and fans.

Answer any reasonable questions sent to your account or received as a direct message. If you do not know the answer to the question, find someone who does!

Do not engage in an argument.

If things begin to get heated, take the conversation off social media. 

Recognize and thank community and business partners.

Tagging the business or organization may result in more people seeing your tweet, and that could translate in more followers. 

Tags and hashtags are different.

Tagging adds a user's Twitter handle to your tweet so they will see it. Do it wherever possible. If you put your tag as the first “word” in your tweet, add a period before the handle (ex: .@HighlineSchools). Without that period, Twitter thinks the tweet is supposed to only be seen by the person with the handle. 

A hashtag groups tweets together by keywords: #WeAreHighline. Clicking on the hashtagged word shows you all other tweets with that hashtag. Create your own hashtag (do a hashtag search first to see if it is already in use) and use it frequently, or join the conversation using an existing hashtag.

Be authentic.

People want to communicate with a human being. Be funny. Be sensitive. Be serious when you need to. Always be conversational.

Make your students’ safety a priority.

Be sure no photos and videos include students on the photo opt-out list (found in the student information system). Take threats seriously and report it to the security office. 

Ask for help if you need it.

If you have general questions about social media, give the Communications Office a call at 206.631.3002.

Follow @HighlineSchools.

We’ll follow you and add you to a list called Schools & Programs or Highline Staff so we’ll see your tweets quickly—and we might retweet you! See the list and follow other district departments and programs.

Highline Hashtags

#WeAreHighline

General vision posts about students, staff and community. It's a good all-purpose hashtag.
 

#HighlineProud

Share what makes you proud to be part of the Highline community. 

#GraduateHighline

Share about our work to graduate every student prepared for the future they choose.

#HighlinePromise

Share about Highline's promise, strategic plan and goals. 

#HighlineJoy

Share what brings you joy working in Highline Public Schools.

#HighlineRockstars

Tag a colleague and tell them you appreciate their work. 

#HPSTeachLead

Share ideas and resources with your colleagues.

#HighlineBuilds

Share progress on our new school buildings.