Social Media Support

The account you manage does not represent an individual or viewpoint. The account represents your school, department or program, which is part of Highline Public Schools. What you share should not be a reflection of your personal beliefs or those of a group of staff members, but of the values of your school, program, department and the district.

 If you don’t want the world to see it, don’t post it. Even if you delete a post, there’s a chance someone could have a screenshot of it. Plus, everything shared is saved in ArchiveSocial (even posts and comments that have been deleted).

You are allowed and encouraged to share resources and messages that align with Highline’s Strategic Plan, Equity Policy and Our Promise. This may include messages in support of equity and anti-racist practices, resources for having conversations about race and identity, and updates on equity work taking place at in your school, department and program. Unsure where to start? Check out the Staff Hub for approved resources and connect with the communications department.

One post a day is a good place to start. Retweets and reshares count! See if @HighlineSchools has posted anything of interest to your followers. Share school-related, educational and relevant content. Celebrate victories. Post academic and athletic wins. Spotlight your students, staff and families.

Answer any reasonable questions posted to your account or received as a direct message. If you do not know the answer to the question, find someone who does!

If things begin to get heated, take the conversation off social media.

Not everyone who follows and posts to your account will agree with your school, department or program. That is okay. Sometimes giving people the space to share their opinion without responding or attempting to defend yourself is the best approach.  

People want to communicate with a human being. Be funny. Be sensitive. Be serious when you need to. Always be conversational.

On Twitter, shorter text is better. Links to more info is always appreciated. On Facebook, longer captions, images and videos can go a long way. Links also are a great way to share more details. On Instagram, photos drive the content. Since links aren’t clickable, share everything you need to get across in the caption.

Twitter limits users to four photos per post and limits one video per post (two minutes, 20 seconds max). Instagram allows up to ten photos and videos 60 seconds or less. Videos shared on Instagram longer than one minute will show up on your IGTV feed. Facebook is where you can share tons of photos and videos.

It only takes a minute to set up a free account on bitly.com, and you’ll be able to see how many people clicked on those links.

TweetDeck, HootSuite and Facebook Creator can help. You don’t have to be on social media 24/7.

Tagging the business may result in more people seeing your post, and that could translate in more followers and interactions.

Be sure no photos and videos include students on the photo opt-out list (found in Synergy). Be mindful of sharing a photo that includes personal information. Example: a photo of a student in class may show a student’s full name and student ID on a piece of paper.

Social media is not always black and white--there is a lot of gray area. Sometimes, the social media landscape can change overnight. The communications department is here to be your thought partner. Give us a call or send us an email. We’re also here to help with general questions about social media.

General vision posts about students, staff and community. It's a good all-purpose hashtag.
 

Share what makes you proud to be part of the Highline community. 

Share about our work to graduate every student prepared for the future they choose.

Share about Highline's promise, strategic plan and goals. 

Share what brings you joy working in Highline Public Schools.

Tag a colleague and tell them you appreciate their work. 

Share ideas and resources with your colleagues.

Share progress on our new school buildings.